How did Google become so famous?

In a tech-savvy world, life without Google is beyond impossible. Our dependence on Google is beyond control. We use it day in and day out; from checking the daily news to weather reports; from holiday planning to online shopping; from learning to teaching; and even working! No doubt Google is the most widely used search engine and receives over 3 billion searches per day. Many believe it to be the quickest and more reliable source of information. Simplicity is the key. The homepage is simple, easy to use and lesser data used to load. Thorough and filtered results make surfing interesting. It has become a part of our pop culture. Everything we do has to be on the internet and should be accessible to all! It has to be on Google!

As per recent reports, Google’s parent company, Alphabet’s market capitalization is larger than that of Apple’s, and this makes it the most valuable company in the world. Google is now worth nearly or even more than $520bn.

A simple insight and courageous step of the founders, Larry Page and Sergey Brin is the reason behind Google’s success. In their early days, before Google, they realized that there was this chaotic and humungous amount of material spreading across the world like a plague. They understood the opportunity behind this material that can be tamed, transformed and used for our benefit. Since this thought, they have never looked back. They and Google still embrace every possibility of new technology and profits in millions from online advertising.

Apart from it being the best search engine out there, the reason behind Google's popularity is its early success. It provided them with a stable base to take the risk and expand their share of profit. That success provided them with experience. Their agenda is to understand what people mean when they surf and deliver accurate results.

Listing more about the perks and popularity of it, Google knows how to rank the websites based on the content's worth and relevance. Handing us a satellite as well as street view perspective, Google Maps makes sure we head home safely.

Moreover, Google always believes and stands by innovation. Its famous “20% time” initiative that allows the employees to take one day a week for some thinking on original projects has provided many with the opportunity to showcase their talent and creativity as well as has boosted Google’s market value. The executives here are creativity-driven people. They believe in harbouring worthy start-ups and nurture their innovations and ideas; hence, creating a portfolio of start-ups.

Success and failure come hand in hand, just like two sides of the same coin. Doubts and questions have risen over whether Google has attained excessive power by holding so much information; how their dominance effects other players and if their growing influence helps them pay less than the warranted tax.

Everyone loves fair play. Google's popularity has spiked up since the time it stopped abusing its dominant position, and many within the company stood by their motto “Don’t be evil” in response to rumours and excessive mocking for an easy tax rider.

Furthermore, the optimistic analysts claim that as bad as some think Google’s behaviour has been, it could be far worse. Moreover, more than the users, it is the advertisers whose complaints regarding Google’s dominance seem justified.

Creating an umbrella, it has managed to expand its popularity by acquiring large companies under it, for instance, Motorola, Nest Labs, and even YouTube, all of them accounting for a summed up net worth of $17.35bn.

Additionally, Google is also in collective entrepreneurship with bloggers, viewers, and advertisers. It is sharing the rewards and risks with them, from the initiation of an idea till the exploitation of that new business. Bottom-line remains the same; Google isn’t just a technology hub or innovator. It is a business harbor.

Challenge in the path ahead, if ever possible, would be the fickle mind of the users. At the prospect of a better search engine, consumers would switch relatively easily. However, analysts of tech and stock, both, believe that even in the next two decades, Google will remain a player with a far more majestic empire of creativity and worth!