The Motorcycle brand that rose from scratch

Harley Davidson is one the most iconic brands of motorcycle in the world. Whether people are located in remote places or in heart of a metropolis almost everyone has heard, seen or talked about this brand.

The moguls of the motorcycle were founded by two childhood friends William Harley and Arthur Davidson in 1903. They were from a place called Milwaukee in Wisconsin. This group was first of its kind in its initial stage of development. A 3 horsepower engine called the V-Twin engine with its signature Harley-Davidson sound was used. It's also called as the freedom machine. Its technologically advanced features attracted attention from soccer moms to biker gangs. This particular brand still remains like a shark in the midst of a sea of sardines.

Even though the brand is often criticized to be overrated and overpriced, nevertheless it still remains favourite to tough and macho people out there. Even after all these years, it has remained as one of the most iconic brands of motorcycles with amazing customer loyalty. The company's mission was to obtain a worldwide audience and customers for their product. To preserve and perpetuate its institution through constructive growth for their services and goods ventures.

“When someone owns a Harley they realize that they are born into a community of equals where it doesn’t matter the status, job, income, power of the motorcycle rider next to them, it gives them permission to focus on a common goal of community and a common passion of riding motorcycles.”

– Jonathan Cooper, Research Now.

The brands scream "FREEDOM", "AMERICAN", "REBELLION" and "MACHO". To the public eye, this was more than enough for them to get attracted. This motorcycle was not just a piece of machine that a person could own, it was about the experience and the lifestyle. Their unique marketing techniques brought its hardcore customer and fan base. It organizes and sponsor's motorcycle rallies, charities, and promotions, which is open to pretty much everyone, a Harley Owners Group, which connects fan base to connect with the owners themselves.

This brand has a worldwide, the most friendly customer engagement and care services. It is absolutely essential to gain brand loyalty and customer base. The donations, charity organizations, bike rallies for different communities and other social events were not just a sham to pull off for gaining customers but it was for establishing brand loyalty.

Harley Davidson also extended a line of clothing to its brand. Its unique sense of fashion advertised its product furthermore and pulled in more attention. The onset of World War I and II stirred its growth spurt. The motorcycle was in a demand as it proved to be very useful for policemen and patrol officers. It also was used for the Military at US-Mexican border. In all almost 120000 of its machines were sold during the wars. Harley-Davidson was awarded the Army-Navy "E" award, for their services during Wartime. By showing their gratitude and services to the Military, they gained appreciation from their countrymen, military families, and war veterans.

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Citations: Seen: 12-04-2018

http://www.referenceforbusiness.com/history2/86/Harley-Davidson-Inc.html#ixzz5CcGCueRm https://www.harley-davidson.com/us/en/index.html

http://www.referenceforbusiness.com/history2/86/Harley-Davidson-Inc.html